Primo Group imports and distributes premium tea and coffee into the UK market — Italian herbal infusions and pure Ceylon leaf tea — supplied to wholesalers and cash & carries through Primo Foods, and direct to consumers online through Primo Direct.
Regina di Fiori
Italy
Premium Italian herbal infusions and tisanes — floral, fruit and wellness blends presented in gift-grade packaging that performs in both deli retail and online gifting.
Herbal infusions & tisanes
Gifting-ready presentation
Strong seasonal rotation
Mlesna
Sri Lanka
Pure Ceylon tea from one of Sri Lanka's most respected houses — single-origin leaf, classic blends and flavoured ranges in caddies, cartons and loose leaf formats.
100% pure Ceylon tea
Loose leaf, caddy & sachet
Single-origin provenance
Why tea & coffee works in the UK market
Hot beverages are one of the highest-frequency categories in UK grocery, with premium and wellness blends outgrowing standard lines. Herbal infusions and single-origin Ceylon tea carry strong margin, long shelf life and year-round rotation — with a pronounced Q4 gifting spike that our two channels are built to capture.
Long shelf life and low wastage risk
Premium price points with healthy margin
Gifting-led seasonal uplift in Q4
Cross-merchandises with biscuits and confectionery
Bring your tea or coffee brand to the UK
We take exclusive UK partnerships for hot beverage ranges and run them across wholesale and e-commerce from our Harlow, Essex hub.