Primo Group is the single, complete solution for international food & snack brands entering the United Kingdom — uniting Primo Foods (B2B wholesale) and Primo Direct (B2C e-commerce) under one roof.
Primo Group runs two distinct sales channels side-by-side. Brands plug in once and reach every UK buyer: wholesale and online.
The wholesale backbone of Primo Group
Primo Foods Limited is a premier UK-based importer and distributor of European food and confectionery, supplying cash & carries, wholesalers and buying groups nationwide from our Harlow, Essex logistics hub.
Direct-to-consumer at digital scale
Primo Direct is our B2C arm — an owned digital storefront and marketplace operation that scales your brand directly to UK consumers. Listings, performance ads, fulfilment and CX, all in-house.
Product Portfolio
Curated, confectionery-led ranges with strong rotation potential — sourced from leading European producers and stocked for same-week UK fulfilment.
Gummies, jellies & licensed treats
Nutella, pralines & boxed lines
Torrone, brittle & energy bars
Italian, Polish & specialty bakers
Gourmet popcorn & Tex-Mex snacks
Panettone, pandoro & breakfast pastry
Authentic Italian pantry staples
Italian infusions & Ceylon tea
ExploreExclusive UK
13+ branded ranges on exclusive UK wholesale partnerships.
By partnering with Primo Group, you move seamlessly from digital carts to retail shelves to wholesale invoices. One contract, one team, one country-wide commercial operation working every angle of UK demand for you.
Exclusive UK Partnerships
We hold exclusive UK wholesale partnerships for leading European ranges — Italian heritage bakers, confectionery icons and fast-growing snack brands.
Our Infrastructure
Primo Foods Limited operates from a strategic logistics hub in Harlow, Essex — our state-of-the-art importing and distribution capabilities ensure seamless supply chain execution across the entire United Kingdom, from container clearance to retail-ready delivery.
Harlow, Essex
UK Logistics Hub
Same-week
National Fulfilment
VAT · FSA
Compliant Importer
Why brands pick Primo Foods
Most market-entry partners hand you an invoice. Primo Group hands you sell-through data, retail placement, an active wholesale book, and a growing digital footprint — because we operate every step of your UK commercial future.
Primo Group buys your products and owns the sell-through. Aligned incentives, real accountability across every channel.
A compliant single point of contact for the entire UK market — VAT, labelling, listings, and distribution.
Your brand story stays intact from wholesale invoice to e-commerce listing to retail shelf.
Channel-level reporting on velocity, sell-out, and category share — never a black-box.
Partner Feedback
What international food & snack brands say about growing in the UK with Primo Group.
“Primo Group took our range from a single wholesale pallet to national visibility in under a year. One partner, both channels, zero friction.”
Commercial Director
UK Market Entry · Trolli
“Seasonal volumes are the hardest thing to get right in the UK. Primo Foods planned the buy, and Primo Direct cleared the tail online.”
Export Manager
Seasonal Bakery · Melegatti
“Honest sell-through reporting every month. We finally know which lines rotate in which shops — that changed how we plan our UK range.”
Head of International
Snacks & Dips · El Sabor
Our partnership team responds within 24 hours with a tailored UK plan across both Primo channels.
Primo Foods
B2B Wholesale Distribution
Primo Direct
B2C E-Commerce
Premium Partnership Program