Last updated: September 2026
Cookies are small files stored by your browser. We use a very small number of them — none for advertising, and none shared with ad networks.
These keep the site working: page delivery, security, and remembering the cookie choice you make so we don't ask again on every visit. They are always active and cannot be switched off, because the site cannot function without them.
With your permission we record anonymous, aggregated usage — which pages are viewed, which calls-to-action are clicked, and whether the Partner Intake form was started or submitted. This tells us which parts of the site help brand partners and which do not. Analytics stays completely off until you accept it, and any events collected before a decision are discarded if you decline.
Information you type into the Partner Intake form — name, company, product category, website, email address and message — is submitted to our secure partnership database and is only visible to the Primo Group partnership team. It is used to respond to your enquiry and prepare a UK market proposal, is never sold, and is retained for up to 24 months unless a commercial relationship begins. Our form also runs basic anti-spam checks (a hidden field, a human confirmation box and submission timing) which do not set cookies or track you across sites.
You can change your choice whenever you like, and you can also clear cookies in your browser settings at any time.
See our Privacy Policy for how we handle personal information, or reach us through the partner form.