Last updated: September 2026
Primo Group ("we", "us", "our") is the UK market partner for international food & snack brands, operating across B2B wholesale (Primo Foods) and B2C e-commerce (Primo Direct), supplying TK Maxx and 900+ independent shops.
When you submit our Partner Intake form, we collect your name, company, product category, website, email address, and the message you send. We may also collect basic usage data through cookies and standard server logs.
We use your information solely to respond to your partnership enquiry, prepare a tailored UK market proposal, and maintain our internal commercial records. We do not sell your personal data to third parties.
Essential cookies keep the site running and remember your cookie choice. Optional analytics cookies record anonymous, aggregated usage (pages viewed, buttons clicked, whether the Partner Intake form was started or submitted) and stay switched off until you accept them. You can change your choice at any time via Cookie Settings in the footer. Full detail is in our Cookie Policy.
Partner Intake submissions are stored in our secure partnership database and are accessible only to authorised members of the Primo Group partnership team, who use them to respond to your enquiry and track its progress. We also run lightweight anti-spam checks on the form; these do not profile you or track you across websites.
We process your data on the basis of your consent and our legitimate interest in evaluating and pursuing commercial partnerships.
Partnership enquiries are retained for up to 24 months, after which they are deleted or anonymised unless a commercial relationship has been established.
Under UK GDPR you have the right to access, rectify, erase, or restrict processing of your personal data. To exercise these rights, contact us via the partner form on our home page.
Questions about this policy? Reach the Primo Group partnership team through our contact form.